12 Days of Giveaways
A promotion that many brands find incredibly successful and yielded similar results for L-E-X Salon. I reviewed the current product stock in the salon, consulted the stylists on their favorite products and best-selling products, and created a list of potential items to giveaway for the owner to review and approve of. Once this list was approved, I took pictures of each item and created the promotional images for social media purposes. I created the giveaway rules, announced the winner of each day at 11AM EST the following day, and launched the next giveaway at 12PM EST. This promotion helped L-E-X to reach 78.6% more accounts on socials compared to the month of November and increased our engagement by 164%.
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🎄Day 01 of 12 Days with L-E-X🎄
‘Tis the season for a little pick-me-up. As wonderful as the holidays are, we all know they can be just as stressful. Amika Perk Up Dry Shampoo is the perfect addition for those days where you just don’t have enough time. Just spray at your roots, let it sit for a minute or two, then rub it in, and brush it out. It’ll be like you hit ‘refresh’ on your hair.
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❄️Day 02 of 12 Days with L-E-X❄️
Winter is coming 🥶 Nothing zaps the moisture from our bodies the way the cold, frigid 🌬️does. Don’t let the cold get the best of your hair this winter! Lock in the moisture with the Aloxxi Essential 7 Oil Leave-In Conditioning Cream. With the addition of taming frizz, reducing static, blocking humidity, and protecting from breakage, this leave-in conditioner will be your greatest weapon against dry, brittle hair this season. Just apply to clean hair, comb through, and style as normal.
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🌿Day 03 of 12 Days with L-E-X🌿
Escape the holiday chaos with a little R&R. Leaf and Flower’s CBD Corrective Complex Treatment will be the best 20 minutes of your day. A quick treatment designed to smooth your hair and protect it from frizz for up to 10 washes. Paired with a blowout from one of L-E-X Salon’s incredible stylist and you’ll be ready for whatever this holiday season has in store for you.
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🌨️Day 04 of 12 Days with L-E-X🌨️
Every so often, your hair could use a little detox. Whether you have a well-water system or just stretched that dry shampoo a little too long, your scalp could do with a little clarity. The Aloxxi Clarifying Shampoo will remove any excess build up in the scalp without stripping your hair of all its moisture. Use it once or twice a week and notice how much longer you can go between washes. Paired with the Aloxxi Reparative Conditioner to protect your hair from the dry, winter air - and your hair will be singing your praises.
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🎅🏻Day 05 of 12 Days with L-E-X🎅🏻
I don’t know if it’s just the men in my family, but they’re so hard to gift shop for. They either want something really specific or something really practical. What’s more practical than a hair cut? Today, we’re giving a way a men’s cut and a travel bag that includes a travel-sized shampoo and shave cream. Don’t struggle to find the man in your life a gift this year.
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✨Day 06 of 12 Days with L-E-X✨
Need a last minute gift? On Day 06 of 12 Days with L-E-X, we’re giving away some merch! Included are handmade bracelets, earrings by Astraea, a handmade coffee mug, and an L-E-X baseball t-shirt (not pictured).
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🌬️Day 07 of 12 Days with L-E-X🌬️
Make sure you’re protecting your hair this winter as much as possible! The dry air will be a beast to contend with. The Aloxxi Conditioning Detangler will be your friend! Paired with a detangling Wet Brush - crispy ends will be nothing, but a nightmare.
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Day 08 of 12 Days with L-E-X✨
Did you know that your water could be harming your hair? Depending on the porosity of your hair and the filtration (or lack of) of your water at home, your hair could be absorbing a lot of metal. This means that your hair could be more susceptible to breakage and your color service can be negatively impacted. Today we’re giving away a L’Oreal Metal Detox Treatment! This quick and easy service will have you leaving with brighter and clearer tones in your hair. No more of those stubborn streaks of contrasting tones in your hair - just gorgeous, even tones.
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☀️Day 09 of 12 Days with L-E-X☀️
Winter months unfortunately mean less sun. Less sun means you might be feeling a little seasonal depression. Don’t let the seasonal depression get the better of you. A spray tan could be just the thing to trick your mind into believing you’re on a tropical island somewhere, sipping on refreshments. The main level of L-E-X Salon may be reserved for all your hair care needs, but the upstairs is where we transform you into a bronzed goddess. We’re giving away a spray tan session with our resident Spray-Tan Specialist, Melissa along with all your after-care needs in travel form!
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🌬️Day 10 of 12 Days with L-E-X🌬️
With the Eufora Tame Spray, you won’t need to worry about frizz or flyaways. Paired with the Eufora Shine Spray and your hair will be ready for any occasion.
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❄️Day 11 of 12 Days with L-E-X❄️
We all need a little extra fluff to keep us warm this winter, but even that fluff could do with a little grooming. We’re giving away an Eyebrow Wax service today! The rest of your body may be woolly mammoth status underneath all the layers, but at least your brows will be tamed.
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🎁Day 12 of 12 Days with L-E-X🎁
On the 12th day of Christmas, L-E-X gave to me!!
1. Amika Travel Mug
2. Pair of Astraea Earrings
3. 2 Handmade Bracelets
4. 1 Sequined Travel Bag
5. 1 Microfiber Towel
6. 1 Faith Lamellar Mode Precare Essence
7. 1 Moroccan Gold Series Truffle Hair Mask
8. Milbon Smoothing Shampoo
9. Milbon Smoothing Conditioner
And a partridge in a pear tree!